Our industry has become heavily focused on digital marketing and social media to bring in traffic. It’s definitely become a high-tech world out there, not only in apartment management but in all other parts of the business world as well. However, there is an argument to be made that humans still crave high touch interactions. Our residents certainly expect it. Our marketing plans should also include a particular high touch technique that’s proven to be effective in generating traffic and keeping your brand in front of the customer. It’s an old-fashioned strategy called outreach marketing.